See why visual content is more important than ever in 2015.
57% of consumers say that watching videos makes them more confident in online purchase decisions (MediaPost)
Video increases the chance of a front page Google result by 53 times (Forrester)
Doubling a hotel’s online pictures can result in 5% take-up and $3.50 higher Average Daily Rate (Expedia)
Larger images increased sales by 46% (Visual Web Optimizer)
Retail sites with video content increase conversion by 46% (Treepodia)
67%of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings (MDG Advertising)
Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)
Travelers are 150% more engaged with listings that have more than 20 photos than with properties that have only a few photos (TripAdvisor)
51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
Images are among thetop 3 features travelers look for when doing initial research (The 2013 Google Traveler)
Visitors who view product video are 85% more likely to buy than visitors who do not (Internet Retailer)
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore)
Of travelers who watched online videos while planning travel, 45% of leisure travelers, 72% of business travelers and 74% of affluent travelers said they were prompted to book as a result (Frederic Gonzalo)
IcePortal manages and distributes curated visual and rich media content in addition to storing and producing visuals.
We manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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