Visuals Matter: Why Hotel brands Are Utilizing Pinterest

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Companies have taken notice to the large following of Pinterest, the social photo sharing website. "25% of Fortune Global 100 companies have Pinterest accounts." Hotels are branching out to Pinterest to showcase their brand and attract a larger…

10 Statistics That Prove Mobile Booking Is Here To Stay

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Image via Buuteeq IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our…

All About The Visuals: The 5 Most Popular Hotels on Instagram

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Visuals provide consumers with an in depth look at what they’re about to book. With visuals you can provide consumers with the culture of the hotel and what they should expect when they arrive. With Instagram, it’s easier than ever to curate…

How Videos Help Increase Bookings

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Booking a hotel is a simple mouse click away and videos can increase conversions. Why? We are visual beings. According to Digital Sherpa, 100 million internet users watch online videos every day! Creating a video is easier than ever. Even a…

Gain Bookings by Improving Visuals on OTAs

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When it comes to booking a hotel online, consumers want to see all of their options. The change in consumer behavior over the past 5 to 10 years has transformed the travel industry. Before, consumers would drive to their local travel agency…