SEO (Search Engine Optimization) is a key component when it comes to being found online. In an industry as competitive as the hospitality industry, hotel companies should make sure they are doing everything they can to increase their visibility on search engines. There are numerous ways to step up your SEO game which can then lead to increased findability and conversions for your hotel.

1. Have a Responsive Website

Because of the rapidly increasing amount of consumers using mobile devices to access the web, Google has decided in recent years to penalize sites that are not mobile-friendly. Therefore, those who want to rank at or near the top of Google search results must have a site optimized for mobile use.

2. Post Relevant Content.

Content marketing is a great way to boost your SEO and engage your target audience. You can do this by publishing regular blog posts with relevant keywords. Having recently published content influences your search ranking as Google takes into consideration how timely and useful your content is. Fresh content will also increase traffic and links back to your site (when others share your content) which also improves search ranking.

3. Keep Your Site Up-to-Date.

Relevant and unique site copy will influence your search ranking in addition to compelling consumers to engage with your site and book direct.

4. Optimize Local Search Listings.

Your Google Places and Google My Business listings make it easier for consumers to find your hotel. Optimizing your listings will increase your search rankings and visibility.

5. Reduce Your Page Loading Time.

The amount of time it takes your site to load also influences your search ranking. It’s good to have a quick website for obvious reasons, but a slow site could mean a lower ranking in search results.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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