Entries by Portal the Penguin

, , , ,

How Hotel & Vacation Brands Build Brand Awareness in a Digital World

How Hotel & Vacation Brands Build Brand Awareness in a Digital World People that are traveling have multiple options when it comes to choosing a hotel to book. According to a 2018 study by Cornell University, it was found that the brand of an independent hotel or vacation rental, as well as chain or franchise […]

, , , ,

Hotel Marketing Secrets for Higher OTA Scores

Hotel Marketing Secrets for High Ranking OTA Scores Hotel marketing counts on high ranking OTA scores to help boost their business by driving traffic to their websites and increasing bookings. In order to achieve high ranking OTA scores, hotels need to utilize certain “marketing secrets” to help improve their overall hotel rankings on OTA sites. […]

, , , ,

6 Technology Trends Affecting the Hotel Industry

6 Technology Trends Affecting the Hotel Industry The hotel industry has evolved in recent years thanks to improvements and advances in technology. From mobile check-in, streaming devices that allow guests to view content from their computers and tablets on the TV in their room to photo and reputation management, the hospitality industry works to stay […]

, , , , ,

Expedia’s 2018 Growth Still Targets International Travelers

Expedia’s 2018 Growth Still Targets International Travelers Expedia ended 2018 showing business growth in the double digits. Their business grew in areas including bookings and revenue as well as adjusted net income and adjusted EDITDA over the numbers shown at the end of 2017. With over one million properties available on their core lodging platform, […]

, , , ,

Chinese Millennials are Leading the Global Adventure Travel

Chinese Millennials are Leading the Global Adventure Travel A recent survey of 300 Chinese outbound travel agents showed over 52% of those surveyed believe Chinese travelers are willing to spend close to $1500 on adventure trips. Another survey, created in conjunction with the Kairos Future consulting and research company, revealed that 80% of those surveyed […]

, , , , ,

How Boutique Hotels are Cleaning Up Their Visual Content

Using Boutique Hotel Marketing and Visuals to get Noticed Boutique hotel marketing efforts that focus on visual content attract more guests and entice them to stay at the property. Hotel visuals can range from photos of the hotel lobby to the rooms and amenities available to guests. Unfortunately, once a visual has been posted on […]

, , , , ,

IcePortal & Shiji Group Technology for Hotel Channel Managers

IcePortal & Shiji Group Technology for Hotel Channel Managers The availability of a hotel room is likely the first item people search for when starting the process of hotel bookings. Hotel channel managers are an important part of this process as these systems update both the rates and availability of hotel rooms directly to major […]