Entries by Portal the Penguin

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How to Use Hotel Marketing to Influence Travelers

Hotel marketing is used by hotels and vacation rental properties around the world to share travel content, such as high-quality hotel visuals, to reach their intended travel audience. Hotel marketing works to make a hotel as appealing as possible to potential guests and entice them to book a stay at the hotel property. The goal […]

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How Powerful Visuals Can Help Vacation Rentals Gain More Bookings

When it comes to vacation rentals, travelers have hundreds to thousands of options to choose from as vacation rental marketing works to get their attention. One of the most effective vacation rental solutions is eye-catching and relevant visual content. High-quality photos influence the booking decisions of guests (along with location and price). Visual content that […]

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Why Hotel Technology Is Important to Business Travelers

Not all business travelers are created equal. Some people only go on business travel trips once or twice a year while others travel once or twice a month (or more). Hotel technology is very important to business travelers as they are always looking for ways to streamline the process of checking-in to the hotel or […]

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Wellness has a Huge Impact on the Travel Industry and Chinese Tourists

The desire for health and wellness for the citizens of a country is not limited to the United States. The Chinese State Council established an initiative in 2016 known as “Healthy China 2030”. The goal of this national strategy is “enabling everyone to be involved in health, share health, and be responsible for health”. The […]

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How Hotels & Resorts in the U.S. can Attract Asian Tourists

Hotels and resorts can attract the growing Asian tourism market by making travel easier for this tourist group. Travel guides, that can be accessed on mobile devices, allows people that travel feel secure in the knowledge they have about the country they are visiting. In the travel guides, hotels and resorts can include information that […]

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How Property Management Distributes Visual Content Worldwide

Visual content is a key factor in influencing guests to book a hotel or vacation rental property. Online visuals tell the story of the property and entice guests to learn more about the property. High-quality digital images are delivered to thousands of travel sites, using online distribution channels, thanks to a content management system (CMS). […]

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Image Distribution Challenges for Vacation Rentals

Vacation rentals rely on visual content to get the attention of guests looking to book a property. Vacation rentals face several challenges when it comes to image distribution: One of the first challenges of image distribution is finding the needed images. Some vacation rentals do not use a digital asset library to organize and share […]

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Four Hotel Visuals that Accelerate Your Bookings

Resort & Hotel Visuals that Accelerate your Bookings Resort and hotel visuals play a big part in accelerating your hotel bookings and increasing revenue. While the written word is certainly important in sharing important information about the services and amenities offered at your property, the human brain remembers 65% of visual information up to three […]

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How Hotel & Vacation Brands Build Brand Awareness in a Digital World

How Hotel & Vacation Brands Build Brand Awareness in a Digital World People that are traveling have multiple options when it comes to choosing a hotel to book. According to a 2018 study by Cornell University, it was found that the brand of an independent hotel or vacation rental, as well as chain or franchise […]