Entries by Brianna Wenner

5 Thanksgiving Travel Stats for 2018

Thanksgiving Travel 2018 We’ve reached that time of year where holiday travel is everyone’s minds (or at least those within the travel and hospitality industry.) The Thanksgiving holiday travel period for 2018 is defined as Thursday, November 15 through Sunday, November 25. Take a look at these interesting Thanksgiving travel statistics. 1. 50.9 million Americans […]

3 Marketing Tips for Independent Hotels

In order to stand out against large hotel groups, independent hotels need to market themselves in such a way that leverages their uniqueness and entices travelers to book. This requires them to understand their target audience and appeal them in numerous ways. Here are 3 main marketing tips for Independent hotels.  Be sure to have […]

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The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition and increase their booking conversion. Here is some insight from “The Travel Marketer’s Guide to the […]

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking for ways to incorporate them into their strategy to gain bookings. If you are looking for inspiration on how to set your hotel apart this holiday season, take a look at our suggestions that can help entice travelers to book. Be sure your visuals across the […]

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How to Win Back Bookings from OTAs

Hotels across the world are looking to reduce their dependence on OTAs and get coveted direct bookings from travelers. While it is beneficial for hotels to use OTAs and not cut them out entirely, there are a few things they can consider in order to boost direct bookings. • Retain guests that booked your hotel […]

Travel Trends for 2019

As 2019 approaches, travel marketers must consider what will shape consumer travel decisions in order to properly prepare and be as successful as possible. Booking.com has combined customer insights from over 128 million guest reviews with research from 19,000 travelers from 26 countries worldwide to formulate travel predictions for the upcoming year. Here is a […]

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5 Blog Topic Ideas for Hotels

As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings. If you are looking for inspiration for your hotel’s blog, here are […]