In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be using to extend the reach of your hotel video.


When most people think of promoting videos, they think of YouTube. The site has over 1 billion users (almost one third of all internet users) and has local versions in over 70 countries (YouTube.) Not only does this make YouTube a great channel to promote your hotel rich media, it makes it almost necessary to increase hotel bookings.


Although Vine videos can only be up to six seconds long, this is another great way to promote hotel rich media. These six seconds can be used to showcase different areas of your property and create a series of videos for your Vine followers to watch and engage with. As of August 2015, Vine had 200 million active monthly users (Expanded Ramblings.)


With 300 million users (TechCrunch), Instagram is also an excellent platform to promote to your videos (and stills.) It can be used similarly to Vine, allowing up to 15 seconds of content. This popular social network is a great way to create a following and get consumers to interact with your brand.

Sixty-three percent of travelers use video when deciding on an accommodation within a destination (Think with Google,) making your hotel video marketing a critical component in the booking process. Having high quality video and virtual tours on these social channels in addition to the OTAs and GDSs will lead to increased hotel bookings and an overall more widespread awareness of your property.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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