What to Look for in a Visual Content Management System (Part 5/5)

In previous weeks, we’ve covered what makes up a dynamic visual…
May 23, 2018/by Jeff Buskey

What to Look for in a Visual Content Management System (Part 4/5)

So far, our series has covered scoring, tagging and tracking…
May 16, 2018/by Jeff Buskey

What to Look for in a Visual Content Management System (Part 3/5)

In recent weeks we’ve highlighted how scoring and tagging…
May 9, 2018/by Jeff Buskey

What to Look for in a Visual Content Management System (Part 2/5)

Last week, we began discussing what travel suppliers should…
May 2, 2018/by Jeff Buskey

What to Look for in a Visual Content Management System (Part 1/5)

Have you heard of scoring hotel images ?

Are you a large…
April 25, 2018/by Jeff Buskey

How to Expand On Your Hotel Mobile App

As more travelers are booking on mobile devices, more hotel…
April 11, 2018/by Jeff Buskey

Leverage your Hotel’s Visuals and Create Direct Bookings

Managing ways to create hotel direct bookings isn't always easy,…
April 11, 2018/by Sabrina Lugo

A 7-Step Quality Audit for Your Hotel Visuals

Today’s hotel booking landscape is as competitive and cut-throat…
April 4, 2018/by Jeff Buskey

8 Stats Proving VR is becoming a “Must” for Travel Brands

Travel marketers are constantly trying to gain an edge on…
March 21, 2018/by Jeff Buskey

Case Study: What Upgraded Visuals Can Do for Hospitality Companies

Case Study on Upgrading Hospitality Visuals
Since 2014, G6…
March 14, 2018/by Jeff Buskey

How Can Hotels Use Personalization to Attract and Retain Guests?

Personalization is a major component in engaging today’s…
February 14, 2018/by Jeff Buskey

Benefits of Working with OTAs

Benefits of OTAs
It is no secret that hotels have been making…
January 31, 2018/by Jeff Buskey

Why Are Users Abandoning Their Reservations on Your Hotel Website?

As mobile browsing becomes more prevalent, more travelers…
January 10, 2018/by Jeff Buskey

Tips to Optimize Your Hotel’s Google My Business Page

Having an up-to-date, informative and visually appealing…
January 4, 2018/by Jeff Buskey

2017 Holiday Travel Statistics (Infographic)

All data taken from AAA.



IcePortal helps clients…
December 20, 2017/by Jeff Buskey

The Effectiveness of Travel Ads

According to research from Phocuswright, 71% of U.S. travelers…
December 13, 2017/by Brianna Wenner

Traveler Technology Use Throughout All Stages of Travel

Today’s travelers are increasingly using and relying on…
December 6, 2017/by Brianna Wenner

5 Ways to Market Your Hotel During the Holidays

As the winter holidays approach, hotel marketers are looking…
November 29, 2017/by Brianna Wenner