Personalizing Your Visual Content Increases Bookings

, , , ,
“Personalization” has been a hot topic across the web and has businesses across varying industries wondering how to implement it. The travel and hospitality industry, and other industries, use personalization to better engage and convert…

Enticing Travelers to Book Direct with Special Offers

, , , ,
Conversion rates for users who visited a special offers page on a hotel website are over 3x that of users who did not visit a special offers page (NetAffinity.) Therefore, having a special offers page that is up to date and eye-catching…

Why Managing your Hotel’s Digital Assets Saves Time and Money

, , , ,
According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…

Simplified Visual Management and Distribution with New ICE CMS

, , , , ,
We at IcePortal have just launched the long-awaited new graphical user interface (GUI) of our visual content management system (CMS.) Hotels, resorts and other travel supplier partners are now being trained in the new system to more effectively…

What Influences OTA Content Score?

, , , , ,
Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties.…

5 Types of Data You Should Be Collecting from Your Guests

, , ,
Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing…

What Big Data Means for Hotel Visuals

, , , ,
Today’s travelers are starting to expect a personalized experience throughout all stages of travel. As a matter of fact, 74% of consumers feel frustrated when website content is not personalized (Infosys.) This shows us that in the evolving…

How to Engage Your Guests Before, During and After Their Stay

, , ,
Guest experience starts from the moment a consumer begins planning a trip. Engaging them from the beginning and providing a seamless and pleasant experience will increase the chance that they come back and stay again, refer a friend or…

How to Attract Business Travelers to Your Hotel

, , , ,
Depending on the nature of your hotel, you may be looking to attract those traveling for business. After all, according to The Global Business Travel Association, 1.3 million business trips occur each day in the U.S., making this an extremely…

Personalization Tips for Travel Brands

, , , ,
Recent research from MDG Advertising tells us that 74% of web users are frustrated with websites that are not tailored to their needs and 72% of consumers don’t like generic marketing. In this day and age, consumers expect content to be…