Scoring hotel images

Travelers’ Top Criteria for Choosing a Hotel

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The travelers’ path to booking a hotel is influenced by a plethora of criteria along the way. Sullivan and 20|20 Research recently put out a report, “Where They Go. Why They Stay.” that explores traveler decision-making. These are…

Why Digital Asset Management is Important for Your Hotel

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After upgrading your hotel’s visuals for the upcoming year, hoteliers should consider using a Digital Asset Management (DAM) system to organize their digital assets. A recent report from IDC, “Proving the Value of Digital Asset Management…

4 Tips for Improving Your Hotel Visuals in 2017

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High quality hotel visuals increase bookings! That should be enough of an incentive for hotel marketers to create and distribute great visuals, but if you’re the type of person who needs more reasons and validation, then the list below…

Marketing in the Early Phases of the Travel Planning Process

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The planning stages of travel present marketers with an excellent opportunity to sell consumers on their brand. Think with Google has done extensive research on these travel "micro-moments" and offer us some insight on what travelers are…

Case Study: What Effect Do Better Visuals Have on Booking Conversion?

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Case Study: What Effect Do Better Visuals Have on Booking Conversion? Overview Resort Homes Florida recently updated the content on their brand website and on Booking.com with higher quality photos. This resulted in higher online…

Consumer Data in the Travel Industry

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Utilizing consumer data in your hotel marketing efforts is a great way to understand your audience and what they are looking for when planning a trip. Taking this data and building consumer personas narrows down what specific things travelers…

5 Asian Hotels with Compelling Visuals

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The different regions of Asia have a plethora of unique and luxurious hotels. From the Maldives to Japan and a few countries in between, we’ve selected five hotels that have effectively represented their properties online with compelling…

How to Build and Utilize Consumer Personas

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Personalizing content based off of customer personas has become an important tactic when converting consumers online, especially those browsing travel. According to DemandGen Report, leads who are shown personalized content produce a 20%…

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…

Big Data in the Hospitality Industry (Infographic)

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All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local…