How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

The Hotel Amenity Guests Want Most

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The demands of travel consumers have shifted, and they want more bang for their buck.Highlighting your properties amenities can make your property stand out from your competitors, provide a more enjoyable stay for your guests, and can even…

What Instagram's New 'Shop Now' Button Means For Travel

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Last Tuesday, Instagram announced that users will be able to purchase items directly from the social media app via a Shop Now button. This is great news for the travel industry as social media sites increase brand awareness and allows consumers…

Why Your Hotel is Invisible to Consumers

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Is your hotel invisible amongst your competitors? Invisibility is booking kryptonite! The solution? Visual and rich media content! Visual content increases engagement, bookings and your hotel's visibility. Your hotel may be invisible because…

5 Ways to Capture Your Audience's Attention...and Keep it!

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As a hotelier, it's important to keep your audience's attention throughout the 5 stages of travel. It's hard to stand out against your competitors when consumers are comparing hotels on an average of 38 different sites, yikes! So how can you…

5 Visual Marketing Tips to Get Consumers from Looking to Booking

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When consumers are looking to book a hotel room, visual content can be the deciding factor between a booking and an empty room. Since consumers are finding hotels through OTAs and local search sites, it’s hard to stand out from your competitors.…

Are Drones the Future of Travel Photography?

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In a short period of time,  unmanned aerial vehicles also known as drones have evolved from delivering your favorite Amazon purchases to your front door to creating viral travel videos on YouTube. With drones evolving and becoming available…

Are You Engaging Consumers With Your Video Content?

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Videos have become a staple within the travel industry. Why? Videos are beneficial to both the consumer as well as the hotel. Video provides transparency, makes your brand trustworthy and creates a long lasting first impression. A recent study…

Why You Should Update Your Visuals

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Despite having visuals on your website, you're not receiving the amount of bookings your hotel could be getting. The first question you should be asking yourself is “How do my visuals look?” Look at your visuals through a consumer’s…

How Videos Help Increase Bookings

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Booking a hotel is a simple mouse click away and videos can increase conversions. Why? We are visual beings. According to Digital Sherpa, 100 million internet users watch online videos every day! Creating a video is easier than ever. Even a…