Gain Bookings by Improving Visuals on OTAs

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When it comes to booking a hotel online, consumers want to see all of their options. The change in consumer behavior over the past 5 to 10 years has transformed the travel industry. Before, consumers would drive to their local travel agency…

The Pros and Cons of User Generated Content In Travel

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  IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+;…

What the Travel Industry Lacks: Personalization

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Don’t you love shopping at Amazon, eBay or Zappos? Doesn’t the fact that as soon as you enter their webpage, you are shown multiple promotional ads that are of things that actually interest you and represent some kind of value?! Wouldn’t…

Where Consumers Choose to Plan or Book Travel, and why...

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IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook,…

Meta-Search in the Hotel Industry: The Future of Travel Search

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Meta-search, in my opinion, is the way everyone will search travel in the future. Its functionally is already used by some of the biggest travel players in the industry such as TripAdvisor, Kayak and Trivago. Why, you ask? It's simply the…

Content Curation to Increase Your Online Bookings

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Remember the days when you would walk into the corner travel agency and find racks and racks of brochures? Many brochures catered to the specific groups, like family travel or romance travel. More importantly, the travel agent knew you (for…

Curación de Contenido Para Incrementar sus Reservaciones En-Línea

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Recuerda los días en que usted entraba a la agencia de viajes de la esquina y encontraba bastidores y bastidores de folletos? Muchos folletos atendían a grupos específicos, como los viajes de familia o de romance. Más importante aún,…