Hotel Marketing Secrets for Higher OTA Scores

Hotel Marketing Secrets for Higher OTA Scores

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Hotel Marketing Secrets for High Ranking OTA Scores Hotel marketing counts on high ranking OTA scores to help boost their business by driving traffic to their websites and increasing bookings. In order to achieve high ranking OTA scores, hotels…

Optimize Visuals and Boost Your OTA Rankings

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Increase Your OTA Rankings with Optimized Visuals In the past, travelers simply called a hotel directly or found the hotel website online to make a booking. These days, OTAs are the first choice for many travelers when it comes to searching…

6 Technology Trends Affecting the Hotel Industry

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6 Technology Trends Affecting the Hotel Industry The hotel industry has evolved in recent years thanks to improvements and advances in technology. From mobile check-in, streaming devices that allow guests to view content from their computers…
Expedia’s 2018 Growth Still Targets International Travelers

Expedia’s 2018 Growth Still Targets International Travelers

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Expedia’s 2018 Growth Still Targets International Travelers Expedia ended 2018 showing business growth in the double digits. Their business grew in areas including bookings and revenue as well as adjusted net income and adjusted EDITDA over…
Chinese Millennials are Leading the Global Adventure Travel

Chinese Millennials are Leading the Global Adventure Travel

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Chinese Millennials are Leading the Global Adventure Travel A recent survey of 300 Chinese outbound travel agents showed over 52% of those surveyed believe Chinese travelers are willing to spend close to $1500 on adventure trips. Another survey,…
How Boutique Hotels are Cleaning Up Their Visual Content

How Boutique Hotels are Cleaning Up Their Visual Content

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Using Boutique Hotel Marketing and Visuals to get Noticed Boutique hotel marketing efforts that focus on visual content attract more guests and entice them to stay at the property. Hotel visuals can range from photos of the hotel lobby to the…
IcePortal & Shiji Group Technology for Hotel Channel Managers

IcePortal & Shiji Group Technology for Hotel Channel Managers

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IcePortal & Shiji Group Technology for Hotel Channel Managers The availability of a hotel room is likely the first item people search for when starting the process of hotel bookings. Hotel channel managers are an important part of this process…
Building and maintaining your hotel brand

Building and maintaining your hotel brand

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All hotels should have a brand story and central idea in place, writes Michael Pardo of IcePortal. An essential part of this is a portfolio of high-resolution imagery that can convey to the consumer precisely what your brand wants to showcase. Click…
Vacation Rental Hosts Compete On New Reality Show

Vacation Rental Hosts Compete On New Reality Show

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Vacation Rental Hosts Compete on New Reality Show It seems like there is a reality TV show about almost any subject that can be imagined and this includes the vacation rental industry. The name of the show is “Instant Hotel” and it is available…
Hotel Photo Management & Distribution Channels are Changing

Hotel Photo Management & Distribution Channels are Changing

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Hotel Photo Management & Distribution Channels are Changing In the past, hotel photo management was easier because potential guests mainly went to hotel websites to view information about the property. In addition, visual assets were mainly…