4 Ways Travel Companies Can Optimize Their Mobile Offering

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In recent years, Google has made it a point to show their users the top results for their mobile search queries by penalizing websites that are not responsive. This means that websites that are not mobile-friendly will not show up as high…

Digital Travel Content Consumption in 2016

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As 2016 comes to a close, we must examine the trends that affected the travel and hospitality industry to prepare for success in the upcoming year. One conclusion we can draw is that digital content was king in the past year, and will be…

11 Stats on Mobile Travel Booking

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Travel companies across the globe are adjusting their marketing strategies due to the use of mobile devices in booking. While most marketers are aware of the increasing use of mobile devices in travel planning and booking, knowing specifics…

How Are Travelers Using Loyalty Programs?

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In an effort to increase direct bookings, numerous hotel groups are adjusting their loyalty programs to attract new guests and retain existing guests. According to a recent article from Skift, approximately 97% of U.S. consumers have a…

Micro-Moments in Travel and How Consumers Are Booking

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Micro-moments, as defined by Google, “occur when people reflexively turn to a device-increasingly a smartphone- to act on a need to learn something, do something, discover something, watch something or buy something. They are intent-rich moments…

7 Statistics that Show the Value of a Strong Mobile Presence

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Having a mobile strategy to gain bookings is more important now than ever before. The growth in mobile travel booking can only be expected to continue to increase as more consumers are immersed in mobile sites and apps. The statistics below…

5 Ways Hotels Can Use Snapchat in their Marketing Strategy

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Reaching consumers on their mobile device is undoubtedly a necessity when marketing your brand. Among the myriad of apps that can be utilized when trying influence travelers, Snapchat is rapidly rising in popularity. From May 2015 to January…

The Uprise of Messaging in the Travel Industry

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In recent years, messaging apps have become an increasingly popular form of communication between travelers and travel brands. In fact, messaging has been the fastest-growing online behavior within the social landscape over the past five…

Why to Optimize Your Website for Mobile (If You Haven't Already)

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As more travelers are using mobile devices to plan and book trips, it is becoming more important to make sure that your hotel’s website is up to par and optimized for mobile use. In the United States alone, 51% of web traffic comes from…

The Time is Now to Attract Holiday Travelers

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The winter holidays are upon us. It’s crucial for hoteliers to make the most of the upcoming weeks in order to attract last minute travel bookers. Last year, half of all hotel stays over the holidays were booked after December 14 (Adara.com…