Where Are Your Mobile Bookings Coming From?

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Smartphone hotel bookings are more prevalent than ever, and that is expected to continue. It is important to understand your mobile audience because 35% of U.S. travelers use their smartphones to explore travel options and 25% use them to…

The Top Travel Trends We've Seen in 2015 So Far

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Trends are hard to predict in travel. One day a trend can be a hit, the next day it's left in the dust. 2015 has been an exciting year within travel with the launch of the Apple Watch and the rise of social media within hospitality. Here are…

Why You Can't Overlook Mobile

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If you had a dollar for every time you heard "Mobile is the next big thing!" how much money would you have? Probably enough to swim in. We've been hearing for years that mobile will take over the travel industry but now we're starting to see…

Quality and Quantity: Why Both Matter in Visual Content

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Marketing your hotel property is worth the time, effort and ROI if done correctly. While hoteliers think it could be practical to provide consumers with content that is more affordable by doing it themselves, nothing beats the quality of a…

5 Technology Trends That Revamped the Travel Industry

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It's safe to say that technology has impacted the travel industry. Technology has made it easier for consumers and hoteliers to plan, book and manage travel. This year is already off to a promising start for travel technology, we're witnessing…

How Millennials Impacted the Travel Industry

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Millennials have be associated as entitled and lazy but here's an association I want to throw at you: travel trendsetters. Millennials, also known as Generation Y, are typically defined as young adults born after the early 1980s and within…

5 Ways to Attract More Guests to Your Hotel

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When the peak season is over it can be hard to keep a steady stream of guests running to your hotel. Whether it's peak or off season, are you doing your best to attract guests to your hotel in the first place? For an increase of bookings here…

How Mobile Redefined Consumer Booking Habits

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Booking a hotel has evolved from walking into a brick and mortar travel agency to booking a room moments before you walk in the hotel lobby. Technology has given consumers the option to purchase what they want, when they want it. With the…

Why Instagram is the Best Social Media Platform for Hotels

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Social media can be a daunting task for hoteliers trying to convince consumers to book at their hotel. Which platform will capture the best engagement? What should I post, a photo or a video? And how often do I need to post? The beauty of…

15 Reasons Why Visual Content is Vital for 2015

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We at IcePortal have been tracking travel trends in order to get a better sense of how a consumer will book their accommodations. The evolution of technology in the travel realm has changed the way consumers view and book travel.  So we're…