3 Spring Cleaning Tips for Your Hotel Marketing

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HOTEL MARKETING 101 Now that spring is will be here soon, what better time to “spring clean” your hotel marketing efforts? To kick off your hotel marketing spring cleaning, ensuring these three items are taken care of is a a great place…
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Facebook for Hotels

Over recent years, social media has become one of the most prominent channels consumers use to research travel. This requires hotels to have a robust presence across popular social platforms, especially a marketing plan for using Facebook…
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Ways Hotels are Embracing Millennials

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Smartphones usage is at the highest level ever. Millennials and Gen Xers are the culprits of consumption. The average mobile user picks up their cell phone 80 times a day.  Are you one of them?  How are hotels embracing millenials? What…

Promoting Your Hotel with Facebook Video

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Video marketing is rising in popularity across most industries, especially the travel and hospitality industry. To be specific, 65% of travelers use video when thinking about taking a trip (Think with Google). Travel video content is consumed…
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Drive Bookings via LinkedIn

We already know that social platforms like Facebook, Instagram and Snapchat are a great way to reach your desired audience and drive bookings. Although different from other social channels, most don't realize that you can drive bookings…

How Are Consumers Affected by Travel Ads?

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The heavily competitive landscape in the travel industry makes it difficult for marketers to create hotel brand ads that appeal to and will convert travelers online. Recent research from Phocuswright and Bing tells us what content stands…

How to Step Up Your Hotel’s Instagram Marketing

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Instagram has been rapidly increasing in popularity over the past few years, with 800 million monthly users as of September 2017. If you have not yet figured it out, this is a crucial platform to use in your hotel marketing. Since images…

4 Reasons to Implement a Chatbot on Your Hotel Website

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Hotel chatbots are gaining popularity as they serve a number of purposes and simplify processes for both the hotel and guest. If you are considering or are on the fence about implementing a chatbot on your website, read further to learn…

5 Blog Topic Ideas for Hotels

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As you may have read in our article “Benefits of Having a Hotel Blog,” a blog is a useful tool when marketing your property to travelers. It can be used in conjunction with your other marketing efforts and can help to increase bookings.…

Why You Should Be Using Instagram to Market Your Hotel

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In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and…