As of March 2017, Facebook had 1.94 billion monthly active users and 1.28 billion daily active users. With numbers like these, it’s a no-brainer that this is a perfect place to promote your hotel online. However, many hotel marketers are not aware of how to best utilize the platform and its features. Follow this advice if you are looking to “up” your property’s game on Facebook.
Encourage check-ins and user-generated content (UGC)
A great way to get more eyes on your page is to encourage guests to check in and share their own content related to your hotel. Guests checking into your property on Facebook and posting photos and reviews is basically free advertising for your hotel.
Communicate with guests via Facebook Messenger for Business
This feature can be used for booking, customer service and even guest requests. It’s a good way to communicate with your guests in a way that’s convenient for them.
Promote your content to reach more users
Unfortunately, using a business account on Facebook comes with the drawback of having a fairly low organic reach. It is worth the money to promote your page, create ads and boost your posts to reach a larger audience. This promoted content can also be targeted to reach specific demographics to get the most bang for your buck. Hotels can then adjust this content based off of the data Facebook collects.
Utilize video features
We already know that hotel rich media has been gaining popularity and is the future of promoting your hotel online. An easy way to jump on the bandwagon is by taking advantage of Facebook’s 360-degree video feature. Also, the Live Video feature is great for showing things going on in and around your property.
Staying active on Facebook and constantly familiarizing yourself with its new features is a great way to make sure you’re getting the most out of the platform. Not to mention, using these features as they become available can increase engagement and give you an edge over your competitors.
IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!