In this market, hoteliers are forced to know who their customers are if they wish to get their attention. We have noticed that many hotels experience an increase of customers when pictures are properly segmented according to what they want to see. If they want the customers to hold on tight to their webpage, the visuals need to be personalized by user. Therefore whenever a couple is looking for a romantic getaway, hotels need to make sure that the first picture that shows is an image of a cozy, private place. Maybe even some rose petals and a Spanish guitar player.

IcePortal offers the perfect solution through the creation and distribution of useful content that will appeal to a targeted audience, thus engaging them to conclude the booking process. This new targeting tool utilizes ICE elements such as the ICEbox and PrecICE technology to collect, curate, optimize and distribute targeted generated visuals, to delivering the right experience to the right person at the right time and on the right device! Here is how it all works:

1. Suppliers upload their visuals through the ICEbox upload tool, the CMS (Content Management System) or a direct feed (supplier’s database).
2. Pictures migrate to the cloud technology.
3. Pictures are curated and optimized into groupings using PrecICE
4. Leveraging your knowledge of the user, media delivery is optimized to each user session.

According to a research of peoples’ attention span when browsing the internet on Statistic Brain, 17% of them lasted less than 4 seconds, and only 4% of page views lasted more than 10 minutes. With this, it is critical for hotels to deliver what people are looking for in an average of 5.5 seconds. If the images are properly segmented and eye-catching, this deadline can be easily reached!

That being said, for the next 90 days (until mid-September) IcePortal is offering this targeting tool to our distribution clients at no additional cost. At ICEPortal we want to ensure that you understand the benefits of this technology and savor it with increased conversion.

IcePortal helps clients manage and distribute rich media content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter or LinkedIn; visit IcePortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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