What We’re Doing to Bring you Better Content

smiley-faceQuality Content = Happy Channels
Just having “content” won’t cut it anymore. As the sale of travel on the web matures, channels are looking for opportunities to differentiate from the competition through content marketing. The consumer expects larger and crisper visuals to complement their retina display. They want the world, rightfully, and these are just a few things IcePortal is doing to help you give it to them

Image Size Restrictions and Recommendations
In order to remain a step ahead of consumer expectations, IcePortal has imposed the following minimum requirements on suppliers and given the following recommendations:

Still Image
Minimum size = 600 pixels, short side
Recommended = 1500 pixels, short side

360 Virtual Tours
Minimum size = 1000 pixels, height
Recommended = 6000 pixels, wide

What’s New With ICE Technology

Next Generation Media Gallery (MG)

Last month IcePortal retired the old ICE Digital Brochure design to make room for the next generation, custom IcePortal Media Gallery (MG). Our goal with the switch to MG is simple and in line with our overall content marketing strategy; to enhance the way supplier rich content is displayed to the consumer. The result is a pleasant and consistent user experience, each time.

Check out the 3 MG designs available:
Left Navigation
Top Navigation (Drop Down)
Top Navigation (Tabbed)

Key Features:

  • Enhanced GUI
  • Increased Performance
  • Full Screen Capability for All Media Types
  • Consistent Display on Mobile and Desktop
  • CSS allows full custom branding

PrecICE
PrecICE is a data driven approach to visual content marketing. Using known information on each consumer’s behavior will allow IcePortal to deliver the most relevant content to the end user, with optimal timing. Say goodbye to the days of one size fits all!

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Q4 of 2013 IcePortal will…..

  • Begin splitting visuals into groups that resonate with specific, pre-defined personas.
  • Provide 10 introductory, pre-defined persona options
  • Allow pre-defined personas to be accessed in real time via the IcePortal API, using new flexible web services

If you have any questions or would like more information regarding the switch to MG or the upcoming launch of PrecICE, please feel free to contact us!


IcePortal helps clients manage and distribute rich media content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!

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