Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your hotel website, be sure to avoid these mistakes that can cost you direct bookings:

• Slow load time

When consumers are browsing different hotel websites to gather information, there is a good chance they will abandon your site if it takes too long to load. Generally, this is a result of images on your site that are larger than necessary.

• Non-assimilated booking engine

If travelers get to your booking engine and it looks nothing like your site, it can cause confusion and even raise security concerns. It’s important to have a smooth transition from your site to your booking engine and also to have the booking engine visible on every page.

• Non-responsive/adaptive

If someone using a mobile device visits your site and it is not mobile-friendly, they will most likely leave and find one that is. Having a responsive or adaptive design is necessary in this day and age to accommodate users across devices.

• Redirecting consumers to social media or review sites

Once someone is on your site, you should do whatever you can to keep them there. Encouraging them to go to YouTube to view a video of your hotel will only increase the chance that they get distracted, causing you to lose a potential booking.

• Low quality images

Visuals are one of the more important influences on travel decisions. Having high quality images will aid in your site’s visual appeal and convert more travelers.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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