Trends constantly change from as little as one year to another. In this multi-screen world users are altering the ways they search for hotels in order to book a room. With all of the various channels that we have, it’s hard for hoteliers to keep up with what their users are looking for when searching for possible accommodations. Below is a compilation of stats from the travel industry regarding what is trending for the various types of travelers (leisure, business and affluent), and how visual content influences their decision.
70% of business travelers watched a video when choosing a destination and 55% did so when deciding on accommodations.Google Travel Study, April-May 2012
The percentage of travelers who use a mobile device to access internet for travel information is 38% for leisure travelers and 57% for business travelers.
The Traveler’s Road to Decision, Google and Ipsos MediaCT. July 2012
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