Posts

Things to Consider When Appealing to Millennial Travelers

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In comparison to other generations and their motivations for travel, Millennials are an anomaly in numerous ways. Social media, the desire for experiences rather than possessions and the difference of where they are in life compared to generations…

Big Data in the Hospitality Industry (Infographic)

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All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local…

How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

Can Personalizing your Content Increase Bookings?

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In the process of converting lookers into bookers, personalization is fast becoming an important differentiator. According to a recent Mindtree study, 78% of travelers have bought online based on personalized promotions they have not bought…

How the Quality of Your Visuals Directly Affects Your Bookings

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There are numerous moving parts and points of attribution when it comes to a traveler’s decision to book a hotel. Advertising campaigns, reviews, past experience, friends, family, social media and a plethora of other factors can influence…

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be…

Using YouTube to Increase Your Hotel's Bookings

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Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider…

3 Ways to Take Your Visuals From Ordinary to Extraordinary

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As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

The 3 Best Types of Visual Content for Your Hotel

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The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…

5 Visual Content Tips for Better Engagement

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Nowadays it's hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand's page? Provide visual content! Words are not enough to keep customers…