Posts

The Top Travel Trends We've Seen in 2015 So Far

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Trends are hard to predict in travel. One day a trend can be a hit, the next day it's left in the dust. 2015 has been an exciting year within travel with the launch of the Apple Watch and the rise of social media within hospitality. Here are…

3 Reasons Your Brand Needs User Generated Content Now

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User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their…

5 Technology Trends That Revamped the Travel Industry

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It's safe to say that technology has impacted the travel industry. Technology has made it easier for consumers and hoteliers to plan, book and manage travel. This year is already off to a promising start for travel technology, we're witnessing…

How Millennials Impacted the Travel Industry

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Millennials have be associated as entitled and lazy but here's an association I want to throw at you: travel trendsetters. Millennials, also known as Generation Y, are typically defined as young adults born after the early 1980s and within…

5 Ways to Attract More Guests to Your Hotel

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When the peak season is over it can be hard to keep a steady stream of guests running to your hotel. Whether it's peak or off season, are you doing your best to attract guests to your hotel in the first place? For an increase of bookings here…

12 Stats on Why Rich Media Has the Best ROI

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 We at IcePortal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website,…
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Are your Hotels Visuals being Distributed Properly Across all OTA's?

Has it happened that you spend money and time uploading your hotels photos and videos into a platform that will distribute them to the OTA's; and you wait impatiently for your images to go live across all channels, just to find out that…
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Here come 9 tips to implement visual content in your social channels

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Have you been checking your social media analytics lately? Have you noticed the ongoing trend of posts that contain visuals being more engaging than the rest?Finding ways to include more visuals on your social channels can be frustrating, and…
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IcePortal Helps Hotels' Distribute their Visual Content

Does uploading and editing your hotels' visual content on OTAs give you a headache? Let us be the intermediary and do the work for you. Educate yourself with all of the benefits of our services in order to drive business back to your website! IcePortal…
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5 ways to nurture your current customers through email marketing

On last week’s blog post (“Make sure your email is read!”) we mentioned key features that must be taken into consideration for any type of email campaign that is sent out. Those factors ensure the engagement of the targeted audience,…