Why Hotel Media Management Is Critical For Boutique Hotels

Why Hotel Media Management Is Critical For Boutique Hotels

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How many times have you stayed at a specific mainstream hotel because they have an ice maker? Probably none. Ice makers have become such commonplace in hotels that they are no longer a perk. They’re just expected to be there. But what if…

8 Statistics on Millennial Travel Trends

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The millennial demographic has companies in numerous industries adjusting their marketing strategies, including companies within the travel industry. Travel marketers hope to build brand loyalty with this younger age group now, focuing on…

Why Personalization for Hotels Matters

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With the amount of data that hotels are receiving, it should come as no surprised how popular personalization for hotels has become over the past few years. Personalization isn't a new phenomenon.  With technology it has become easier than…
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What to Look for in a Visual Content Management System (Part 4/5)

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So far, our series has covered scoring, tagging and tracking within a visual CMS. The fourth part of our series will focus on the importance of delivering  the correct specs for hotel visuals to all the channels. Delivering Correct Specs…
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What to Look for in a Visual Content Management System (Part 2/5)

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Last week, we began discussing what travel suppliers should be looking for in a visual content management system (CMS). Our first criteria was scoring of visuals.  Scoring helps travel marketers audit their visuals for optimal distribution…

What to Look for in a Visual Content Management System (Part 1/5)

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Have you heard of scoring hotel images ? Are you a large hotel group looking to simplify your image distribution or a small, independent hotel looking to extend the reach of their marketing? Certainly, a dynamic visual content management…
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Drive Bookings via LinkedIn

We already know that social platforms like Facebook, Instagram and Snapchat are a great way to reach your desired audience and drive bookings. Although different from other social channels, most don't realize that you can drive bookings…

Tips to Optimize Your Hotel’s Google My Business Page

Having an up-to-date, informative and visually appealing Google My Business page is important when driving consumers to your site. It can be the deciding factor between whether they click to your site, search for another hotel…

The Effectiveness of Travel Ads

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According to research from Phocuswright, 71% of U.S. travelers recalled seeing an ad online when planning their last trip. This proves that making an impression via ads online is important for travel brands to stand out from their competition…

7 Statistics on Metasearch and Its Role in Hotel Marketing

Metasearch has seen tremendous growth in the last year and will continue to play a pivotal role in hotel marketing in 2018. Wikipedia defines a meta-search engine as a search engine that sends user requests to several other search engines…