Posts

6 Reasons to Use 360-degree Virtual Tours (Infographic)

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Sources: InvisionStudio, YuMe, Aardvark360, Panomatics IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages.…

3 Travel Brands Using Virtual Reality in Their Marketing Strategy

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There has been a great deal of talk surrounding virtual reality in recent months. It is said to be the next big thing in technology and according to Markets and Markets, the immersive virtual reality market is expected to reach $407.51 million…

The 3 Best Types of Visual Content for Your Hotel

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The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…

5 Visual Content Tips for Better Engagement

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Nowadays it's hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand's page? Provide visual content! Words are not enough to keep customers…

SeaDreaming with the Penguin and Friends

Portál’s next adventure took place in the luxurious mega-yacht, SeaDream, from the SeaDream Yacht Club, where he navigated the Caribbean and took pictures and virtual tours of the 5-star service yacht as the friendly crew pampered him. Portál…

Cvent, wcities, HRS join IcePortal Distribution Network

We are pleased to announce some of our most recent partnerships! Our team remains dedicated to fostering valuable partnerships that support continued growth of the IcePortal Travel Network. The value of the IcePortal Travel Network is measured…

What is a Virtual Tour?

Understand what a Virtual Tour is, and what it is used for. Virtual reality or virtual ambience is a technology that makes it possible for a visitor to interact with a property through a device (either a desktop, tablet or smartphone). The…

Hotel Visuals: Ginger (Video) or Mary Ann (360 Virtual Tours)

When someone asks if they should create video or virtual tours, it can be useful to think of Gilligan’s Island, and the old question still debated today: “Ginger or Mary Ann?” There is no right or wrong answer -- each has their own…

¿Están sus visuales optimizados para los móviles?

  ¿Están sus visuales optimizados para los móviles? Cuando los visitantes miran a sus imágenes en las agencias de viajes en linea (OTA’s) o mismo  en su propia página web usando un teléfono móvil, ¿qué es lo que ven? ¿Es…

Are your visuals mobile optimized?

  Are your visuals mobile optimized? When visitors look to your visuals at OTA’s or even in your own website in their mobile phone, what do they see? Is it easy for them to see all images? To find the category pictures? To see…