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How Hotel & Vacation Brands Build Brand Awareness in a Digital World

How Hotel & Vacation Brands Build Brand Awareness in a Digital World

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How Hotel & Vacation Brands Build Brand Awareness in a Digital World People that are traveling have multiple options when it comes to choosing a hotel to book. According to a 2018 study by Cornell University, it was found that the brand of…
Tips on Increasing Hotel Brand Awareness

Tips on Increasing Hotel Brand Awareness

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Tips on Increasing Hotel Brand Awareness People that are searching for a hotel to book have hundreds of options when it comes to the part of the world they are visiting. To get a competitive advantage over other businesses, hotels need to use…
Hotel Marketing Secrets for Higher OTA Scores

Hotel Marketing Secrets for Higher OTA Scores

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Hotel Marketing Secrets for High Ranking OTA Scores Hotel marketing counts on high ranking OTA scores to help boost their business by driving traffic to their websites and increasing bookings. In order to achieve high ranking OTA scores, hotels…

Optimize Visuals and Boost Your OTA Rankings

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Increase Your OTA Rankings with Optimized Visuals In the past, travelers simply called a hotel directly or found the hotel website online to make a booking. These days, OTAs are the first choice for many travelers when it comes to searching…

6 Technology Trends Affecting the Hotel Industry

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6 Technology Trends Affecting the Hotel Industry The hotel industry has evolved in recent years thanks to improvements and advances in technology. From mobile check-in, streaming devices that allow guests to view content from their computers…
Expedia’s 2018 Growth Still Targets International Travelers

Expedia’s 2018 Growth Still Targets International Travelers

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Expedia’s 2018 Growth Still Targets International Travelers Expedia ended 2018 showing business growth in the double digits. Their business grew in areas including bookings and revenue as well as adjusted net income and adjusted EDITDA over…
Chinese Millennials are Leading the Global Adventure Travel

Chinese Millennials are Leading the Global Adventure Travel

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Chinese Millennials are Leading the Global Adventure Travel A recent survey of 300 Chinese outbound travel agents showed over 52% of those surveyed believe Chinese travelers are willing to spend close to $1500 on adventure trips. Another survey,…
How Boutique Hotels are Cleaning Up Their Visual Content

How Boutique Hotels are Cleaning Up Their Visual Content

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Using Boutique Hotel Marketing and Visuals to get Noticed Boutique hotel marketing efforts that focus on visual content attract more guests and entice them to stay at the property. Hotel visuals can range from photos of the hotel lobby to the…
IcePortal & Shiji Group Technology for Hotel Channel Managers

IcePortal & Shiji Group Technology for Hotel Channel Managers

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IcePortal & Shiji Group Technology for Hotel Channel Managers The availability of a hotel room is likely the first item people search for when starting the process of hotel bookings. Hotel channel managers are an important part of this process…
Vacation Rental Hosts Compete On New Reality Show

Vacation Rental Hosts Compete On New Reality Show

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Vacation Rental Hosts Compete on New Reality Show It seems like there is a reality TV show about almost any subject that can be imagined and this includes the vacation rental industry. The name of the show is “Instant Hotel” and it is available…