Posts

12 Insane (but true) Statistics on Visual Content

,
As you may know, we are a visual company. We believe in "Visual Content is King" rather than "Content is King", simply because not all type of content can hold the 3-year old attention span that most of us have nowadays. As I do my usual…

Why you need to Invest in Visual Content

,
Why do you think retail stores care about having their clothes nicely folded, color-coded, and organized by size? (Forever 21 might be the exception). In very few words, they do it because they care the way their store is displayed, and because…

Ways to Differentiate your Hotel, Visually

,
"The worst thing is that if something works, your competitors are going to clone it and before you know it anything you had as a differentiator is imitated by the others (...)" - Philip Kotler Yes, I’m sure you can relate to this. We live…

Why your Hotel needs Virtual Tours

For many years we’ve seen that video content has (and will) perform a useful roll in the travel industry, and is one of the top hospitality trends for each year. But, have you ever considered a videos' cheaper -and just as effective- version,…
arrows point in 4 directions

Are your Hotels Visuals being Distributed Properly Across all OTA's?

Has it happened that you spend money and time uploading your hotels photos and videos into a platform that will distribute them to the OTA's; and you wait impatiently for your images to go live across all channels, just to find out that…

Capture your Users Attention Through Each Travel Stage

,
IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook,…

Why Travelers may not like your Visuals

Visual content is taking over on some of the best marketing practices in almost every industry, specially the travel and tourism one. The latest and most popular social media networks nowadays, are image driven (Pinterest, Instagram); and…

How to Generate Free Visual Content for your Hotel

,
User generated content (UGC) can simplify the lives of many hoteliers.For those who want to provide better pictures to travelers, but don’t have the budget, UGC can solve this. With the camera of an iPhone people can do wonders nowadays!…