Posts

Top Trip Motivations for International Travelers

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Although certain things are out of the hands of hotel marketers, there are numerous trip motivations for international travelers that can be leveraged to attract guests. These are the top 12 trip motivations highlighted in Phocuswright’s…

Using Instagram to Market Your Hotel

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With 400 million active monthly users and an average of 80 million photos uploaded daily, Instagram has become a prominent channel for B2C marketing in a multitude of industries. It is especially effective in the travel industry as images…

Influences on Independent Hotel Bookings

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Because of the competition for bookings in the hospitality industry, hoteliers must be aware of what factors influence travelers’ decisions. This is especially true in the case of independent hotels, who typically are not as visible online…

Big Data in the Hospitality Industry (Infographic)

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All statistics taken from Skift, From Data to Action: The Future of Hospitality Marketing and Forbes. IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local…

How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

What Do Travelers Rely on When Researching Hotels?

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Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews…

How the Quality of Your Visuals Directly Affects Your Bookings

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There are numerous moving parts and points of attribution when it comes to a traveler’s decision to book a hotel. Advertising campaigns, reviews, past experience, friends, family, social media and a plethora of other factors can influence…

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be…

5 Social Media Post Ideas to Market Your Hotel

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A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in…

5 Social Media Tips for Hoteliers

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Social media is no longer a buzzword, it has become a staple in most Brand's marketing strategies and for good reason. Social media increases brand awareness, improves brand loyalty, and provides a high conversion rate. Social media also allows…