Posts

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be…

How to Encourage and Leverage User Generated Content

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Employing user-generated content is a fantastic way to engage consumers and promote your brand. A study done by Bazaarvoice revealed that 51% of American consumers trust user generated content over content produced by a company (websites,…

5 Social Media Post Ideas to Market Your Hotel

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A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in…

The Importance of Visuals on Social Media

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Not only are visuals crucial to your hotel’s success on your website and online travel agencies, they play a large part in the impact of your social media posts. Although travelers may not be directly booking their stay through social media…

How to Make Your Hotel Stand Out from Others Featured on OTA Websites

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Online travel agencies have made it remarkably convenient to plan and book your travel. The ease of scoping out multiple properties in one place, the deals offered and the latest technology to ensure a positive user experience have more and…

Why Your Hotel is Invisible to Consumers

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Is your hotel invisible amongst your competitors? Invisibility is booking kryptonite! The solution? Visual and rich media content! Visual content increases engagement, bookings and your hotel's visibility. Your hotel may be invisible because…

Why You Can't Overlook Mobile

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If you had a dollar for every time you heard "Mobile is the next big thing!" how much money would you have? Probably enough to swim in. We've been hearing for years that mobile will take over the travel industry but now we're starting to see…

5 Ways to Capture Your Audience's Attention...and Keep it!

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As a hotelier, it's important to keep your audience's attention throughout the 5 stages of travel. It's hard to stand out against your competitors when consumers are comparing hotels on an average of 38 different sites, yikes! So how can you…

3 Reasons Your Brand Needs User Generated Content Now

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User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their…

Does Social Media Impact Consumer Booking Habits?

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Social media has taken the world by storm. Facebook, Twitter, Instagram and Pinterest have become the most popular content sharing platforms. With 72% of internet users actively using social media (72% of all internet users are now active…