Posts

Why Managing your Hotel’s Digital Assets Saves Time and Money

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According to Accenture Interactive, 50% of companies have more digital content that they can effectively manage. Hotel groups are not immune, and if they don’t get control of their assets, it’s going to cost a lot of time and money.…

Mistakes to Avoid On Your Hotel's Website

Following up from last week’s post that highlights what makes a positive user experience on travel websites, this article will look further into what mistakes brands should watch for on their websites. When designing, or revamping your…

What Makes a Positive User Experience in the Travel Industry?

When it comes to researching, planning and booking travel, a positive user experience (UX) is crucial in order to be competitive. Consumers’ perceptions, emotions and behaviors while interacting with your website or app will often make…

What Affects Your Hotel Website’s Google Ranking?

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According to Searchmetrics, 60% of leisure travelers and 41% of business travelers build their own trip itineraries. This means that travel brands must ensure they are doing whatever possible to be found/seen online in order to stay competitive…

What Influences OTA Content Score?

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Although a great deal of hotel brands are making a strong push for direct bookings, it is also important to convert OTA consumers. In order to be found/seen in OTA search results, your property will need to rank highly amongst other properties.…

Why You Should Be Using Instagram to Market Your Hotel

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In the last few years, photo-sharing social media platform, Instagram, has skyrocketed in popularity. To be exact, Instagram’s user count hit 600 million users in December 2016, providing a huge network of consumers to be influenced and…

5 Types of Data You Should Be Collecting from Your Guests

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Personalization is a becoming a must in online travel marketing. Consumers are beginning to expect a personalized experience and are more likely to book based off of customized offerings. In order to accurately customize your marketing…

How Should You Be Communicating with Your Hotel Guests?

Once a traveler has booked a hotel, there are numerous ways to communicate with them before their stay to ensure a positive guest experience. A recent study from TrustYou examined the types of pre-stay communications that hotels are using…

Further Evidence that Video is Taking Over the Digital Marketing World

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Video is rapidly becoming the most popular way of marketing to consumers. It presents a great opportunity for hoteliers, who can utilize it to show off their property’s rooms, pools, gyms, surrounding areas and more. Using video on your…

5 Stats Proving the Value of User-Generated Content

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User-Generated Content (UGC) has become a widely-used tactic in marketing across a plethora of industries, including travel and hospitality. If you’ve been thinking of incorporating UGC into your hotel marketing strategy, these statistics…