Posts

How to Represent your Property Throughout All Points of Attribution

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There are several points of attribution that influence consumers throughout the travel booking process. Ultimately, 51% of consumers book hotel rooms directly (Expedia: A Roadmap to Traveler Attribution,) however, this number is not quite…

What Do Travelers Rely on When Researching Hotels?

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Consumers look to a variety of sources when determining where they will stay while traveling. Fuel examined these sources in a recent study about traveler booking behavior and provided some insight as to what they rely on most. 1. Reviews…

5 Caribbean Hotels with Dazzling Visuals

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The hot temperatures and beautiful beaches of the Caribbean make the various islands a popular vacation destination. Also contributing to the allure are countless hotels with stunning views, pools, restaurants and more. What sets some hotels…

3 Travel Brands Using Virtual Reality in Their Marketing Strategy

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There has been a great deal of talk surrounding virtual reality in recent months. It is said to be the next big thing in technology and according to Markets and Markets, the immersive virtual reality market is expected to reach $407.51 million…

How the Quality of Your Visuals Directly Affects Your Bookings

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There are numerous moving parts and points of attribution when it comes to a traveler’s decision to book a hotel. Advertising campaigns, reviews, past experience, friends, family, social media and a plethora of other factors can influence…

Best Social Channels to Promote Your Hotel Video

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In addition to using rich media to entice travelers on your website and other online travel sites, there is a multitude of social platforms that allow you to promote similar content. Here are a few of the best channels that you should be…

The Top 10 Influences on Booking an Accommodation

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A new study conducted by TripAdvisor (TripBarometer) gave a large collection of data in terms of travel trends to expect in 2016. 34,026 participants were surveyed about various matters regarding travel, including the top 10 factors of importance…

Using YouTube to Increase Your Hotel's Bookings

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Think with Google recently reported that 63% of travelers watch online videos when deciding on an accommodation within a destination they plan to visit. This makes YouTube an excellent platform for hoteliers to showcase their properties. Consider…

5 Social Media Post Ideas to Market Your Hotel

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A strong social media presence can go a long way to attract and persuade travelers to book a stay at your hotel. An astonishing 1.7 billion people worldwide use social networks (Statista.com,) creating a significant opportunity to draw in…

How to Make Your Hotel Stand Out from Others Featured on OTA Websites

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Online travel agencies have made it remarkably convenient to plan and book your travel. The ease of scoping out multiple properties in one place, the deals offered and the latest technology to ensure a positive user experience have more and…