Posts

3 Ways to Take Your Visuals From Ordinary to Extraordinary

, ,
As you can tell by now, we're in the business of making your hotel look great. In order to attract travelers, you have to show off your property. Why? It provides travelers with a sneak peak into their vacation and the amenities that your hotel…

The 3 Best Types of Visual Content for Your Hotel

, ,
The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on  images to make a booking decision, that's almost 3 our of 4 travelers! If you're not investing in visuals then you're leaving money…

5 Visual Content Tips for Better Engagement

, ,
Nowadays it's hard to keep customers engaged and focused on a particular hotel property. We live in a world of nearly endless choices. Want to increase engagement on your brand's page? Provide visual content! Words are not enough to keep customers…

The Top Travel Trends We've Seen in 2015 So Far

, ,
Trends are hard to predict in travel. One day a trend can be a hit, the next day it's left in the dust. 2015 has been an exciting year within travel with the launch of the Apple Watch and the rise of social media within hospitality. Here are…

3 Ways to Increase Consumer Engagement

, ,
Is your hotel not reaching it's booking potential? Don't understand why your property isn't getting the attention it deserves? You could be missing the mark if you're marketing your property incorrectly. By not investing in visual and rich…

Why Your Hotel is Invisible to Consumers

, , ,
Is your hotel invisible amongst your competitors? Invisibility is booking kryptonite! The solution? Visual and rich media content! Visual content increases engagement, bookings and your hotel's visibility. Your hotel may be invisible because…

3 Reasons Your Brand Needs User Generated Content Now

, , ,
User generated content has impacted the way consumers research and book travel. Content such as photos, blogs, reviews and videos have proven to be extremely influential in the booking process. UGC can inspire consumers where to book their…

5 Visual Marketing Tips to Get Consumers from Looking to Booking

, , , , ,
When consumers are looking to book a hotel room, visual content can be the deciding factor between a booking and an empty room. Since consumers are finding hotels through OTAs and local search sites, it’s hard to stand out from your competitors.…

Are Drones the Future of Travel Photography?

, , , ,
In a short period of time,  unmanned aerial vehicles also known as drones have evolved from delivering your favorite Amazon purchases to your front door to creating viral travel videos on YouTube. With drones evolving and becoming available…

12 Stats on Why Rich Media Has the Best ROI

, , ,
 We at IcePortal are BIG fans of rich media. Why? Because we understand the importance of visuals, videos and 360 tours when it comes to booking a hotel. When a consumer finds your hotel, either through an OTA, search site or brand website,…