The other day I learned a shocking statistic from a Phocuswright study that 73% of TripAdvisor visitors rely on images to make a booking decision, that’s almost 3 our of 4 travelers! If you’re not investing in visuals then you’re leaving money on the table. Visuals are engaging, informative and provide prospective guests a sneak peak into their future stay. It’s hard to compete with other hotels that provide similar prices and star ratings, differentiate your content in order to stand apart from your competitors and provide value. New to using visuals? We’re here to provide you with a visual 101, guaranteed to provide more engagement and more bookings.
Eye Catching Images
Images are the foundation of visual content. A picture is worth 1,000 words, so providing images of your hotel in today’s industry is a must. By supplying images, it allows prospective guests to preview your beautiful property. A clean room with a view? Check. An up to date bathroom? Check. Increased bookings? Check. Use this opportunity to wow travelers.
- Images are among the top 3 features travelers look for when doing initial research (The 2013 Google Traveler)
Videos are no longer optional in today’s industry. In order to compete in this industry, you have to show prospective guests the value of your property upfront. Video provides that and more, by showing off your property, amenities and nearby attractions. Video will have your prospective guests running to your property.
- 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (Emarketer)
Immersive 360 virtual tours
360 tours provides a comprehensive view of your property, the tours are interactive and puts the control in the hands of your prospective guests. With 360 tours you can transport guests to the lobby of your property where they will be checking in, to your lounge where they will be sipping cocktails, and to their room which they will call home for the next few days. With 360 tours, guests will feel more confident in their booking choices.
- Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)
How are your visuals looking?
IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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