A wise person once said “it’s an OTA world and we’re just living in it”. Since the rise of OTAs, hotels have had trouble standing out in a sea of competition. How can a hotel expand their brand awareness, provide consumers with an indepth look at their property as well as keep engagement high? By investing in videos and 360 tours of their property.
Whether consumers have found your property through an OTA or a local search site, you have a limited time to convince your audience to book at your hotel. While photos help consumers during the elimination process, videos are vital during the booking process. High quality, professional videos will have you stand out from your competitors and keep consumers engaged and on your page. Show off videos of what consumers want, guest rooms, suites, which includes amenities and nearby attractions. It doesn’t hurt to have a friendly face on there too!
Don’t believe us?
- Professional hotel visuals were sought out much more frequently than visuals provided by users (Cornell, Eye Tracking Study 2014)
- 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI (Emarketer)
Videos and 360 tours allow hotels to gain leverage against their competition. When your hotel is pitted against pages of hotels with similar star and price range, you need content that will show off your property. Videos provide users with a comprehensive view of a property and when a consumer get’s a deeper look into a hotel, they are more confident in their purchase.
Still don’t believe us?
- Hotels with a virtual tour achieved 135% increase in online revenue amounting to $7,200 per hotel per month over those without a virtual tour (IPIX)
- 57% of consumers say that watching videos makes them more confident in online purchase decisions (MediaPost)
Investing in video content is a no brainer. Providing rich media content increases engagement, increases bookings and increases revenue. Rich media content has the best ROI and provides consumers with a comprehensive look at your property. What are you waiting for? Invest in video and 360 tours today!
IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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