As more travelers are using mobile devices to plan and book trips, it is becoming more important to make sure that your hotel’s website is up to par and optimized for mobile use. In the United States alone, 51% of web traffic comes from mobile devices (Smart Insights,) and globally, mobile traffic accounts for 33.4% (Statista.) If these numbers are not reason enough to have a responsive website, here are a few more arguments as to why it is becoming exceedingly important.

In April this year, Google’s ranking algorithm was modified to favor mobile-friendly sites. Therefore, a site that is not optimized will not rank as highly amongst Google search results as those that are. If you are unsure if your site is optimized for mobile devices, this tool is available to check. This is paramount in terms of hotel online visibility.

Another reason is that 74% of visitors were more likely to return to a mobile-friendly site and 61% were likely to leave if a site was not mobile-friendly (Search Engine Watch.) This is something to take into consideration, especially if you are looking to increase your direct bookings.

Last but not least, a better user experience on your hotel website can go a long way in the minds of your prospective guests. Because of the large number of mobile users, it is necessary in this day and age to stay abreast of technology and fit their needs. A mobile-optimized display will give your property credibility which will then lead to a higher booking conversion.

If you have not yet optimized your hotel website for mobile, it may be something to strongly take into consideration going into 2016. The competition is endless in the hospitality industry and a mobile-friendly site is one way to ensure that you are up-to-date and giving consumers what they want.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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