Consumers love to watch videos, especially travelers. Why? Video is entertaining, informative and inspires.  If you want consumers to come to your property, create a video. YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel-related content up 118% year over year (YoY) (Google). Videos provide consumers with a comprehensive view of what your hotel and engaging, snackable videos prompt consumers to book. Don’t believe us? 52% of marketing professionals cite video as the type of content with the best ROI. (Emarketer) Need more convincing? Here are 10 statistics on the benefits of video.


movie_camera 59% of executives would rather watch video than read text (Forbes)

money_billsEnjoyment of video ads increase purchase intent by 97% and brand association by 139% (Unruly)

user_monitorMore than 500 years’ worth of YouTube videos are watched daily on Facebook.

movieVideo results have appeared in almost 70% of the top 100 search listing on Google in 2012 (Marketing Week)

hand_touchRetail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors (Comscore)

filmInternet video traffic will be 69% of all global consumer Internet traffic in 2017 (Cisco)

eyeVideo attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines (MarketingSherpa)

mouse_left_button96% of shoppers find videos helpful when making purchase decisions online (MarketingProfs)

window_touchRich media ads hit engagement rates of 16.85%, compared with 2.14% engagement rates for standard banners and 1.62% for mobile (eMarketer)

user_smartphoneOnline video now accounts for 50%  of all mobile traffic  (Bytemobile Mobile Analytics Report)


The power of video can’t be ignored, provide consumers with videos to inspire their booking habits. Provide up to date video content that highlights your rooms, amenities and nearby attractions. If not, you’re driving consumers into the rooms of your competitors.

IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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