If you had a dollar for every time you heard “Mobile is the next big thing!” how much money would you have? Probably enough to swim in. We’ve been hearing for years that mobile will take over the travel industry but now we’re starting to see the rise of mobile and the slow fall of desktop. Here’s why mobile is more important than you think.

Consumers want choices in the palm of their hand

Consumers use multiple devices to inspire, plan, book, experience, and share their trip. With 67% of leisure travelers using smartphones throughout the 5 stages of travel (78% for business travelers!) it’s vital to make your brand’s site mobile friendly. 1 in 5 leisure travelers downloaded a travel related smartphone app due to a poor mobile site experience. (Google’s 2014 Travelers Road to Decision)

Mobile is raking in serious $$$

According to a report from Adobe’s Digital Index, 1 in every 5 dollars spent on travel is coming from mobile. Consumers are booking through their mobile devices because mobile provides consumers the option to book anytime and anywhere. Forrester Research forecasts that US mobile commerce in travel and food services will hit $54 billion in 2016 and $75 billion by 2018. If you’re not optimizing mobile, you’re leaving money on the table.

It’s more than just apps

While the majority of business travelers who book through a smartphone do so through an app, leisure travelers prefer booking through a mobile website. Appeal to  consumers by making your site mobile friendly. 83% of leisure travelers have encountered a travel site that was not mobile optimized or friendly (Google 2014 Travelers Road to Decision) If your site is not mobile friendly, your consumers will book elsewhere.

With the increase of mobile bookings and revenue within apps and mobile friendly sites, it’s safe to say that it’s a mobile world and we’re just living in it.


IcePortal helps clients manage and distribute visual content to over 11 million unique visitors a month on 1,000s of travel and local websites around the globe in nine languages. To know more about us visit our social profiles on Facebook, Twitter, LinkedIn or Google+; visit ICEPortal, or give us a call at (+1)954-893-6778. We would love to hear from you!
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